Cloverfield TV News Coverage
January 7, 2008 by Jeanne
"Cloverfield" is generating all kinds of buzz and it’s spreading like wildfire across the internet. I was sent a tip to look at these "fake" news reports from around the world. I think having this "mockumentary" promoted via the internet is a brilliant idea – after all, it worked for the "Blair Witch Project" which was also done as a "documentary" from the first-person camera perspective. It was not as effective, however, for "Snakes on a Plane" which, despite a strong online following, underperformed at the box office. I wonder if, sometimes, you can oversaturate the market with promotion. We’ll see…
I put up a movie preview and trailer last week (click here to see it). Below, I’ve added another trailer and three "TV News" reports – one in German and two in Spanish.
Watch the fake TV reports after the jump!
In German
In Spanish
My son made me watch the preview. Word of mouth is certainlt working.
that looks scary and very good
SoP was definitely overexposed, but I don’t think Cloverfield is. I don’t feel like it’s being forced on me. I’ll wait for reviews until I consider seeing it, though.